Cell phone marketing is a low-cost system that is used to convey business messages to customers. If it is used successfully, it can improve the sales of a business organisation greatly. There are some effective tactics that you should keep in your mind at the time of doing email marketing.
1. Collecting phone numbers and building cell phone numbers list:
Initially, you need to develop a cell phone numbers list for SMS marketing. The major issue is that many people do not prefer to give their mobile numbers. In order to get their numbers, you have to develop a sense of trust and a positive relationship with the customers.
You need to assure the customers that you will not send messages more than twice a month. Make sure that offers and deals will be exclusive to the consumers who provided their cell phone numbers.
2. Offering coupons:
You can tempt the purchasers by offering deals or coupons through text messages who already purchased your products or services once. It makes the customers feel that the messages are actually beneficial for them.
3. Keeping the messages short:
The messages need to be short, informative and they can be read within the time span of one to two minutes. Therefore, use only 160 characters in text messages to increase the readability of those messages. Make sure the messages are to-the-point and they provide high value to the customers. Therefore, they will feel motivated to respond quickly and positively.
4. Developing interactive contests:
You can arrange for polling events to take opinions of your customers regarding any of your products or services. When the buyers take part in those events, through text messages, you can include the links to your official website or social media accounts in your reply. It is an easy method to get connected to the consumers and encourage them to click on those links.
5. Making the deals exclusive:
You can ensure that the deals are only offered to the customers who have subscribed to them. It will make those customers feel they are special. If the offers are available to each and every person, the idea of becoming a subscriber will lose its appeal.
6. Asking questions and messaging about the result:
You can ask your consumers about their opinions on a particular product or products. After getting the results, message them to inform about it. It will help develop a positive relationship between marketers and buyers. Consumers will feel valued if you give importance to their opinions or ideas.
7. Personalising the messages
Human beings generally respond to messages that are particularly directed to them. Therefore, address the customers by their names if possible. Target the buyers with messages that are based on their last purchase, preferences and gender. It will definitely encourage your customers to buy products from you.
8. Creating a sense of urgency:
When you send a message to your customer about an offer, try to inform them about the expiry date of that offer as well. It will help increase the profitability of your business quickly.
As a marketer, you need to ensure the buyers do not feel pressured to join the cell phone marketing campaign. Inform them about the benefits of becoming subscribers to the business, so that they will share their mobile numbers with you. Make them understand that your intention is not to invade their privacy.